We in Jordan have successfully managed to attract and develop multimillion dinar investments in what is turning out to be spectacular set of five-star hotels on the shores of the Dead Sea. These investments are finding themselves fighting a most unspectacular enemy, namely flies.
To many, this might seem as a trivial matter, but it is turning out to be the most challenging issue for many hoteliers and business owners down at the Dead Sea and even at the Jordan Valley (Or Ghor). Residents literally suffer from these flies, and business owners are constantly bombarded by the inability to do anything about them. According to one Dead Sea hotelier: “how can we explain to our guests that they cannot sit outdoors when they specifically came to the Dead Sea to do so?”
Funnily enough, when the World Economic Forum (WEF) is held at the Dead Sea, these unwelcome visitors mysteriously disappear! The good news here is that there is a proven remedy for these flies; the bad news is that the WEF is only held for few days every year or two.
If we think that these flies don’t negatively impact the image of one of our touristic jewels, we need to think again.